Achieving success with digital marketing begins and ends with a strong strategy. Anyone attempting to improve their business using online tools will profit greatly from having a step-by-step design to help lead them every step of the way. Willy-nilly wandering into the digital world can cost you time, money, and leave you wondering why you started in the first place. Let’s do our best to avoid that.
Here at Spynr, we call our strategy for online success the WASH Cycle.
The key thing to remember is that your site is a sales funnel above all else, and you should design it with that in mind. Your goal is to find curious visitors and turn them into customers. Along that journey, they become leads, are met with calls to action, and are nurtured over time to use your services. Your site is the platform that makes all of that possible.
The second step of the WASH Methodology deals with your Audience. In other words, who are you trying to reach with your messages, and what’s the best way to maximize how effectively you communicate? These are important questions, and it’s important you dedicate some serious time to uncovering their answers.
When you start trying to attract your perfect customer, it’s tempting to think that all your effort should go to your website. While that’s not entirely a bad idea, it’s also not exactly right. Simply having a website doesn’t mean you’ll have visitors to it. You have to give people a reason to visit first, which means they need to know you exist.
The best way to do that is through Social Media and Search Engines.
Providing quality service to customers is the core of every laundry owner’s mission. No doubt on many occasions you’ve had the experience of wanting to interrogate every customer you interact with. Questions like “How are we doing?” “Are you happy with our services?” and “What can we do better?” race through your mind at a frightening pace – and that’s a good thing!
Let’s dial those thoughts in. What can you do better?